Only a "longish" tail
Stan Liebowitz, Michael Ward and Alejandro Zentner
| Year of publication: |
2025
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|---|---|
| Authors: | Liebowitz, Stanley Jason ; Ward, Michael ; Zentner, Alejandro |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 34.2025, 8, p. 2331-2347
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| Subject: | Long Tail Hypothesis | Book Industry | Natural Experiment | Retailing | Online and Offline Assortment | Einzelhandel | Retail trade | Online-Handel | Online retailing | Sortiment | Retail assortment | Buchhandel | Book trade | Nischenstrategie | Niche marketing strategy | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478251318915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015482771