Open and private exchanges in display advertising
W. Jason Choi, Amin Sayedi
| Year of publication: |
2023
|
|---|---|
| Authors: | Choi, W. Jason ; Sayedi, Amin |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 3, p. 451-475
|
| Subject: | advertising fraud | display advertising | first-price auction | open exchange | private exchange | real-time bidding | Auktionstheorie | Auction theory | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Auktion | Auction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317404