Open evaluation of new product concepts at the front end of innovation : objectives and contingency factors
Vivek K. Velamuri, Dirk Schneckenberg, Jörg B. A. Haller and Kathrin M. Moeslein
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Velamuri, Vivek K. ; Schneckenberg, Dirk ; Haller, Jörg B. A. ; Möslein, Kathrin |
| Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 47.2017, 4, p. 501-521
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| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Fuzzy-Set-Theorie | Fuzzy sets | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759826