Open Innovation – Kundenintegration im Innovationsprozess
| Year of publication: |
2010-09-23
|
|---|---|
| Authors: | Lohmann, Carsten |
| Institutions: | Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft |
| Subject: | Innovationsprozess | Innovationsmanagement | Kundenorientierung | Kundenmanagement | Customer relationship management |
| Extent: | 7449600 bytes 30 p. application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Strategic management ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
| Source: | USB Cologne (business full texts) |
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