Open innovation : the lead user method as a tool for new product development projects of medical devices ; lead user identification at Johnson & Johnson Medical
Anahid Shamsi Nejad
| Year of publication: |
2011
|
|---|---|
| Authors: | Shamsi Nejad, Anahid |
| Published in: |
New strategies for competitive advantage. - Bremen [u.a.] : Kellner, ISBN 978-3-939928-53-9. - 2011, p. 118-219
|
| Subject: | Johnson & Johnson Medical GmbH <Norderstedt> | Medizinprodukteindustrie | Medical device industry | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Open Innovation | Open innovation | Kundenintegration | Customer integration | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338982