The Era of Open Innovation - The way in which organizations generate ideas and bring them to market is undergoing a fundamental change. In the old model of closed innovation, companies generated their own ideas, which they then would develop, manufacture, market, distribute and service themselves. In the new open-innovation model, the boundaries of the firm are permeable and companies like Nokia, ...
|Year of publication:||
|Authors:||Chesbrough, Henry W.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 3, p. 35-41
|Type of publication:||Article|
Persistent link: https://www.econbiz.de/10006256649