Open innovation pathway to firm performance : the role of dynamic marketing capability in Malaysian entrepreneurial firms
Year of publication: |
2025
|
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Authors: | Mostafiz, Md Imtiaz ; Ahmed, Farhad Uddin ; Hughes, Paul |
Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 31.2025, 2/3, p. 673-701
|
Subject: | Dynamic marketing capability | Knowledge acquisition | Knowledge exploitation | Open innovation | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Dynamic capabilities | Open Innovation | Wissensmanagement | Knowledge management | Wettbewerbsvorteil | Competitive advantage | Wissenstransfer | Knowledge transfer | Ressourcenorientierter Ansatz | Resource-based view | KMU | SME |
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