Open innovation through customers : collaborative Web-based platforms for ethically and socially responsible new products part 2
Year of publication: |
2014
|
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Authors: | Aquilani, Barbara ; Abbate, Tindara |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 375-412
|
Subject: | Öko-Produkt | Sustainable product | Open Innovation | Open innovation | Social Web | Social web |
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