Opening the black box of Growth Hacking : insights into the microfoundations of Lean Startup Capabilities
Caterina Foggetti, Angelo Natalicchio, Lorenzo Ardito, Vito Albino
| Year of publication: |
2025
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| Authors: | Foggetti, Caterina ; Natalicchio, Angelo ; Ardito, Lorenzo ; Albino, Vito |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 191.2025, Art.-No. 115272, p. 1-13
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| Subject: | Business model | Entrepreneurship | Growth hacking | Lean startup capabilities | Microfoundations | Geschäftsmodell | Unternehmensgründung | Business start-up | Lean Management | Lean management | Mikrofundierung | Unternehmenswachstum | Firm growth | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Lean Production | Lean production |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015420042