Operating in emerging markets : a guide to management and strategy in the new international economy
Luciano Ciravegna; Robert Fitzgerald; Sumit Kundu
| Year of publication: |
2014
|
|---|---|
| Authors: | Ciravegna, Luciano |
| Other Persons: | Fitzgerald, Robert (contributor) ; Kundu, Sumit K. (contributor) ; Kundu, Sumit K. (contributor) |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Internationale Geschäftsbeziehungen | International business | Internationales Management | International management | Internationales Marketing | International marketing | Zielgruppe | Target group | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Emerging Market | Entwicklungsländer | Strategisches Management | Markterschließung |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XI, 340 S. graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-298338-9 ; 0-13-298338-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474869