Operational coordination and mass customization capability : the double-edged sword effect of customer need diversity
Hongyan Sheng, Taiwen Feng, Lucheng Chen and Dianhui Chu
| Year of publication: |
2022
|
|---|---|
| Authors: | Sheng, Hongyan ; Feng, Taiwen ; Chen, Lucheng ; Chu, Dianhui |
| Subject: | Competitive intensity | Customer need diversity | Mass customization capability | Operational coordination | Organizational agility | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Diversity Management | Diversity management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJLM-11-2020-0417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164421