Operational Role of Retail Bundling and Its Implications in a Supply Chain
| Year of publication: |
2019
|
|---|---|
| Authors: | Cao, Qingning ; Geng, Xianjun ; Stecke, Kathryn E. ; Zhang, Jun |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 28.2019, 8 (10.04.), p. 1903-1920
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13017 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096265