Extent:
16 p.
137,81 p.
application/pdf
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
to be presented at: 18th European Conference on Information Systems, ECIS, Pretoria, South Africa, June 2010.
Classification: Sales promotion and advertising ; Marketing. Other aspects ; IS Development and Operation ; Individual Working Papers, Preprints ; No country specification
Source:
USB Cologne (business full texts)