Opinion leadership in small groups
Year of publication: |
June 2017
|
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Authors: | Moldovan, Sarit ; Muller, Eitan ; Richter, Yossi ; Yom-Tov, Elad |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 536-552
|
Subject: | Opinion leadership | Strong ties | Small groups | Churn | KMU | SME | Arbeitsgruppe | Team | Führungsstil | Leadership style | Meinung | Opinion | Soziales Netzwerk | Social network | Kollektives Handeln | Collective action |
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