Opinion mining to win consumers in the e-commerce space : a case study approach
Santhosh Kumar Arjunan and Punniyamoorthy Murugesan, Ernest Johnson
| Year of publication: |
2022
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| Authors: | Arjunan, Santhosh Kumar ; Murugesan, Punniyamoorthy ; Johnson, Ernest |
| Published in: |
International journal of logistics economics and globalisation : IJLEG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-5381, ZDB-ID 2447935-4. - Vol. 9.2022, 4, p. 303-318
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| Subject: | opinion mining | similarity distance kernel | hybrid kernel functions | e-commerce | product reviews | Electronic Commerce | E-commerce | Bergbau | Mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLEG.2022.125927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318372