OPINION - Strategy, Science and Management - Today's world of evolving ideas and opportunities calls for less hypothesis testing and more systematic observation. Sometimes the only way to find out if things work -- In management as in science -- May be to try them.
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|Authors:||Quinn, James Brian|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 4, p. 96