Opportunities and challenges of interactive public displays as an advertising medium
Rui José and Jorge C. S. Cardoso
Year of publication: |
2011
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Authors: | José, Rui ; Cardoso, Jorge C. S. |
Published in: |
Pervasive advertising. - London : Springer, ISBN 978-0-85729-351-0. - 2011, p. 139-157
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Subject: | Außenwerbung | Outdoor advertising | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Zielgruppe | Target group | Kundendaten | Customer data |
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