Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Joona Keränen, Anna Salonen, Harri Terho
| Year of publication: |
2020
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|---|---|
| Authors: | Keränen, Joona ; Salonen, Anna ; Terho, Harri |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 88.2020, p. 389-395
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| Subject: | B2B | Customer value | Economic crisis | Firm boundary decisions | Sales | Value-based selling | Kundenwert | B-to-B-Marketing | Business-to-business marketing | Wirtschaftskrise | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Theorie der Unternehmung | Theory of the firm | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.05.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285377