Opportunity complementarity in data-driven business models

Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the "Ex Ante" source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct for the ecosystem-based value creation and capture in data-driven business ecosystems.

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Year of publication:	2020
Authors:	Xu, Yueqiang ; Kemppainen, Laura ; Ahokangas, Petri ; Pikkarainen, Minna
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 8.2020, 2, p. 92-100
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	business model \| opportunity \| data-driven service \| IoT \| IoT platform model \| platform stickiness \| manufacturer \| relationship building

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/ojs.jbm.v8i2.3535 [DOI] 1752429737 [GVK] hdl:10419/318933 [Handle]
Source:	EconStor

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