Opportunity Knocks: An Economic Analysis of Television Advertisements
Year of publication: |
2010-11
|
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Authors: | Tasnádi, Attila ; Hanks, Andrew ; Smith, Trenton G. |
Publisher: |
School of Economic Sciences, Washington State University |
Subject: | Mathematics | Econometrics | Marketing |
Type of publication: | Book / Working Paper |
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Language: | English |
Notes: | Tasnádi, Attila and Hanks, Andrew and Smith, Trenton G. (2010) Opportunity Knocks: An Economic Analysis of Television Advertisements. Working Paper. School of Economic Sciences, Washington State University. |
Source: | BASE |
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