Optimal advertising and pricing in a class of general new-product adoption models
Kurt Helmes; Rainer Schlosser; Martin Weber
| Year of publication: |
2013
|
|---|---|
| Authors: | Helmes, Kurt ; Schlosser, Rainer ; Weber, Martin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 229.2013, 2 (1.9.), p. 433-443
|
| Subject: | Theorie | Theory | Werbung | Advertising | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757978