Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Mohammad Kazem Sayadi and Ahmad Makui
| Year of publication: |
2014
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|---|---|
| Authors: | Sayadi, Mohammad Kazem ; Makui, Ahmad |
| Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 21.2014, 5, p. 777-796
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| Subject: | advertising | differential game theory | feedback Nash equilibrium | online channel | retail channel | e-commerce | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Werbung | Advertising | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Nash-Gleichgewicht | Nash equilibrium | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413605