Optimal advertising for a generalized Vidale-Wolfe response model
Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Yanwu ; Feng, Baozhu ; Salminen, Joni ; Jansen, Bernard J. |
| Subject: | Advertising models | Budget decisions | Optimal control | Vidale-Wolfe model | Werbung | Advertising | Werbewirkung | Advertising effects | Mathematische Optimierung | Mathematical programming | Kontrolltheorie | Control theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09468-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447603