Optimal advertising outsourcing strategy with different effort levels and uncertain demand
Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung and Na Song
| Year of publication: |
2020
|
|---|---|
| Authors: | Xie, Yue ; He, Wanhua ; Ching, Wai Ki ; Tai, Allen H. ; Ip, Wai-Hung ; Yung, Kai-Leung ; Song, Na |
| Subject: | advertising outsourcing | principal-agent problem | production | revelation principle | uncertain demand | Werbung | Advertising | Outsourcing | Prinzipal-Agent-Theorie | Agency theory | Theorie | Theory | Nachfrage | Demand | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1641235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012265184