Optimal allocation of marketing mix resources : B2C and B2B case studies
Year of publication: |
2008
|
---|---|
Authors: | Kumar, V. |
Published in: |
Marketing mix decisions : new perspectives and practices. - Chicago, Illinois : American Marketing Association, ISBN 0-87757-330-1. - 2008, p. 113-153
|
Subject: | Marketingmanagement | Marketing management | Vertriebskosten | Distribution costs | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | USA | United States |
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