Optimal bundling in a distribution channel in the presence of substitutability and complementarity
Ting Chen, Feng Yang and Xiaolong Guo
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Ting ; Yang, Feng ; Guo, Xiaolong |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 4, p. 1145-1165
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| Subject: | a distribution channel | complements | decision optimisation | full mixed bundling | partial mixed bundling | Product interrelatedness | pure bundling | substitutes | Leistungsbündel | Bundling strategy | Vertriebsweg | Distribution channel | Theorie | Theory | Monopol | Monopoly | Preismanagement | Pricing strategy | Substitutionsgüter | Substitute goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2020.1720930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484648