Optimal cause marketing strategies for online platforms and third-party sellers : A spokes model analysis
Qian Su, Xiaoyang Zhou, Qi Liu, Kai Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Su, Qian ; Zhou, Xiaoyang ; Liu, Qi ; Zhang, Kai |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 133.2025, Art.-No. 103271, p. 1-14
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| Subject: | Cause marketing | Corporate social responsibility | Oligopoly competition | Pricing strategy | Spokes model | Corporate Social Responsibility | Oligopol | Oligopoly | Theorie | Theory | Preismanagement | Marketingmanagement | Marketing management | Digitale Plattform | Digital platform | Cause-Related Marketing | Cause-related marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407355