Optimal contract under brand name collaboration
Year of publication: |
2014
|
---|---|
Authors: | Basak, Debasmita ; Mukherjee, Arijit |
Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 37.2014, p. 238-240
|
Subject: | Brand name collaboration | Fixed-fee | Royalty | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
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