Optimal Control of a Logarithmic Advertising Model

A logarithmic advertising model is posed and solved for an optimal dynamic advertising policy for both finite and infinite horizon cases by using optimal control theory. In the case of the infinite horizon, the optimal long-run stationary equilibrium rate of advertising is obtained. It is shown that the optimal advertising policy is independent of the initial level of sales for the logarithmic model

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Year of publication:	2020
Authors:	Sethi, Suresh
Publisher:	[S.l.] : SSRN
Subject:	Werbung \| Advertising \| Kontrolltheorie \| Control theory \| Werbewirkung \| Advertising effects
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Operational Research Quarterly, 26(2i), 1975, 317-319 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1975 erstellt Volltext nicht verfügbar
Classification:	C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M11 - Production Management ; M20 - Business Economics. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014096924