Optimal cover prices and the effects of website provision on advertising and magazine demand
Year of publication: |
2002 ; [Elektronische Ressource]
|
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Other Persons: | Kaiser, Ulrich (contributor) |
Published in: |
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002. - Kiel : Inst. for World Economics. - 2002
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Subject: | Zeitschrift | Magazine | Preismanagement | Pricing strategy | Printwerbung | Print advertising | Nachfrage | Demand | Frauen | Women | Spezialzeitschrift | Special interest magazine | Internet | Produktdifferenzierung | Product differentiation | Schätzung | Estimation | Deutschland | Germany | Website |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | In: 5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 Systemvoraussetzungen: Acrobat reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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