Optimal depth and timing of price promotions in a vertically differentiated product line
Zelin Zhang, Xiaodan Dong, Murali Mantrala, Yihao Zhang
| Year of publication: |
February 2018
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|---|---|
| Authors: | Zhang, Zelin ; Dong, Xiaodan ; Mantrala, Murali K. ; Zhang, Yihao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 83.2018, p. 215-228
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| Subject: | Analytics | Pricing promotion | Carryover effect | Learning | Forgetting | Preismanagement | Pricing strategy | Theorie | Theory | Verkaufsförderung | Sales promotion | Produktdifferenzierung | Product differentiation | Niedrigpreisstrategie | Low-cost strategy | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.10.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802570