Optimal distribution strategy for enterprise software : retail, SaaS, or dual channel?
Year of publication: |
2018
|
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Authors: | Li, Shengli ; Cheng, Hsing Kenneth ; Jin, Yong |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 11, p. 1928-1939
|
Subject: | enterprise software | software distribution channel | software quality | SaaS | unfit cost | customization cost | Software | Vertriebsweg | Distribution channel | Softwareindustrie | Software industry | IT-Dienstleister | IT service provider | Softwareentwicklung | Software development | Vertrieb | Physical distribution |
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