Optimal duration of promotion for durable technology product in a segmented market
P. C. Jha, Sugandha Aggarwal, and Anshu Gupta
| Year of publication: |
July-December 2016
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|---|---|
| Authors: | Jha, P. C. ; Aggarwal, Sugandha ; Gupta, Anshu |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 751-771
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| Subject: | innovation diffusion model | profit optimization model | promotion duration | promotional effort control model | segmentation | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Marktsegmentierung | Market segmentation | Verkaufsförderung | Sales promotion | Dauer | Duration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1185494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632058