Optimal internet media selection
Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache
| Year of publication: |
[2016]
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|---|---|
| Authors: | Danaher, Peter J. ; Lee, Janghyuk ; Kerbache, Laoucine |
| Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 23-48
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| Subject: | Internet | Online-Marketing | Internet marketing | Nichtlineare Optimierung | Nonlinear programming | Panel | Panel study | Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436071