Optimal internet media selection
Year of publication: |
[2016]
|
---|---|
Authors: | Danaher, Peter J. ; Lee, Janghyuk ; Kerbache, Laoucine |
Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 23-48
|
Subject: | Internet | Online-Marketing | Internet marketing | Nichtlineare Optimierung | Nonlinear programming | Panel | Panel study | Korea |
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