Optimal keyword bidding in search-based advertising with budget constraint and stochastic ad position
Hande Küçükaydin, Barış Selçuk & Özgür Özlük
| Year of publication: |
2020
|
|---|---|
| Authors: | Küçükaydin, Hande ; Selçuk, Barış ; Özlük, Özgür |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 4, p. 566-578
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| Subject: | Internet | search-based advertising | pricing | nonlinear optimisation | Knapsack problem | Stochastic models | Theorie | Theory | Werbung | Advertising | Mathematische Optimierung | Mathematical programming | Online-Marketing | Internet marketing | Stochastischer Prozess | Stochastic process | Preismanagement | Pricing strategy | Ganzzahlige Optimierung | Integer programming | Budgetrestriktion | Budget constraint |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1567650 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012216692