Optimal markdown policy of perishable food under the consumer price fairness perception
Xiaohuan Wang, Zhi-Ping Fan and Zheng Liu
| Year of publication: |
1-15 October 2016
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| Authors: | Wang, Xiaohuan ; Fan, Zhi-Ping ; Liu, Zheng |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 19/20 (1/15.10.), p. 5811-5828
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| Subject: | yield management | behavioural operations management | customer behaviour | food industry | dynamic pricing | price fairness perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Wahrnehmung | Perception | Ernährungsindustrie | Food industry | Lebensmittelpreis | Food price | Revenue-Management | Revenue management | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2016.1179810 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011543403