Optimal market entry timing for successive generations of technological innovations
Zhengrui Jiang, Xinxue (Shawn) Qu, Dipak C. Jain
| Year of publication: |
2019
|
|---|---|
| Authors: | Jiang, Zhengrui ; Qu, Xinxue ; Jain, Dipak |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 43.2019, 3, p. 787-806
|
| Subject: | Multigeneration diffusion | market entry strategy | purchase-to-own | subscribe-to-use | Markteintritt | Market entry | Innovationsdiffusion | Innovation diffusion | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2019/14307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062095