Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Somayeh Najafi-Ghobadi and Jafar Bagherinejad and Ata Allah Taleizadeh
| Year of publication: |
2022
|
|---|---|
| Authors: | Ghobadi, Somayeh Najafi ; Bagherinejad, Jafar ; Taleizadeh, Ata Allah |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 17.2022, 2, p. 633-654
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| Subject: | Diffusion models | Homogeneous forward-looking behavior | Innovation | Management | Marketing | Marketing policies | Mathematical programming | New generation product | Nonlinear programming | Optimization | Pontryagin’s maximum principle | Mathematische Optimierung | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Nichtlineare Optimierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-08-2020-0208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362615