Optimal ordering and pricing decisions for a company issuing product-specific gift cards
Qinhong Zhang, Dali Zhang, Anders Segerstedt, Jianwen Luo
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Zhang, Qinhong ; Zhang, Dali ; Segerstedt, Anders ; Luo, Jianwen |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 74.2018, p. 92-102
|
| Subject: | Gift cards | Newsvendor model | Order quantity | Pricing | Lagerhaltungsmodell | Inventory model | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2017.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782108