Optimal pricing and choice of platform advertising schemes considering across-side network effect
Yongyi Zhou, Yulin Zhang, M.I.M. Wahab
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Yongyi ; Zhang, Yulin ; Wahab, M. I. M. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 4, p. 1059-1079
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| Subject: | Digitale Plattform | Digital platform | Werbung | Advertising | Preismanagement | Pricing strategy | Mehrseitige Märkte | Multi-sided markets | Netzwerkökonomik | Network economics | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013288124