Optimal pricing and inventory decisions when individual customer preferences are explicitly modelled
Year of publication: |
2009
|
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Authors: | Wilson, John G. ; Sorochuk, Craig |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 3.2009, 2, p. 119-132
|
Subject: | Preismanagement | Pricing strategy | Preis-Absatz-Funktion | Price response function | Konsumentenverhalten | Consumer behaviour | Lagerhaltungsmodell | Inventory model | Theorie | Theory |
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