Optimal pricing and lot-sizing policies under promotional expense for some Veblen products
Anil K. Agrawal, Amit Ambar Gupta, Manu K. Vora
| Year of publication: |
2021
|
|---|---|
| Authors: | Agrawal, Anil Kumar ; Gupta, Amit Ambar ; Vora, Manu K. |
| Published in: |
Opsearch : journal of the Operational Research Society of India. - New Delhi : Springer India, ISSN 0975-0320, ZDB-ID 2516085-0. - Vol. 58.2021, 1, p. 83-108
|
| Subject: | Conspicuous consumption | Veblen effect | Pricing | Promotional expense | Price-sensitive demand | Preismanagement | Pricing strategy | Nachfrageinterdependenz | Interdependent preferences | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12597-020-00473-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012489039