Optimal pricing and return policy and the value of freight insurance for a retailer facing heterogeneous consumers with uncertain product values
Year of publication: |
2020
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Authors: | Lin, Jiaxin ; Zhang, Juliang ; Cheng, T. C. E. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 229.2020, p. 1-18
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Subject: | e-commerce | Pricing | Consumer return policy | Freight insurance | Heterogeneous consumers | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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