Optimal pricing of online products based on customer anchoring-adjustment psychology
Xuwang Liu, Yujie Zhang, Wei Qi and Junwei Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Xuwang ; Zhang, Yujie ; Qi, Wei ; Wang, Junwei |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 31.2024, 1, p. 448-477
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| Subject: | anchoring effect | discrete choice model | loss aversion | online product pricing | platform economics | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Präferenztheorie | Theory of preferences | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430561