Optimal pricing policies for differentiated brands under different supply chain power structures
Zheng Luo, Xu Chen, Jing Chen, Xiaojun Wang
| Year of publication: |
1 June 2017
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|---|---|
| Authors: | Luo, Zheng ; Chen, Xu ; Chen, Jing ; Wang, Xiaojun |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 259.2017, 2 (1.6.), p. 437-451
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| Subject: | Retailing | Pricing | Customer's value | Brand preference | Power structure | Markenartikel | Brand | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.10.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661534