Optimal pricing strategies in a product and service supply chain with extended warranty service competition considering retailer fairness concern
Year of publication: |
2020
|
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Authors: | Zhao, Du ; Zhang, Xumei ; Ren, Tinghai ; Fu, Hongyong |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 1, p. 33-47
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Subject: | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Garantie | Warranty | Wettbewerb | Competition |
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