Optimal pricing strategy under trade-in program in the presence of strategic consumers
Jingchen Liu, Xin Zhai, Lihua Chen
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Jingchen ; Zhai, Xin ; Chen, Lihua |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 84.2018, p. 1-17
|
| Subject: | Pricing strategy | Trade-in program | Strategic consumer | Sequential innovation | Market heterogeneity | Preismanagement | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Preiswettbewerb | Price competition | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011993123