Optimal reserve price for the generalized second-price auction in sponsored search advertising
Baichun Xiao; Wei Yang; Jun Li
| Year of publication: |
2009
|
|---|---|
| Authors: | Xiao, Baichun ; Yang, Wei ; Li, Jun |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 10.2009, 3, p. 114-129
|
| Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Internet-Auktion | Online auction | Revenue-Management | Revenue management | Suchmaschine | Search engine | Theorie | Theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926626