Optimising relationship marketing programmes : a holistic approach
Year of publication: |
Oktober 2016
|
---|---|
Authors: | Daukseviciute, Irena ; Simkin, Lyndon |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 6, p. 500-518
|
Subject: | return on marketing | marketing costs | optimisation | relationship marketing | programme | integer programming | Beziehungsmarketing | Relationship marketing | Mathematische Optimierung | Mathematical programming | Ganzzahlige Optimierung | Integer programming | Lieferantenmanagement | Supplier relationship management |
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