Optimizable and Implementable Aggregate Response Modeling for Marketing Decision Support
Year of publication: |
2012
|
---|---|
Authors: | Albers, Sönke |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketing | Modellierung | Scientific modelling | Mathematische Optimierung | Mathematical programming | Absatz | Sales | Systematischer Fehler | Bias | Theorie | Theory |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 6, 2012 erstellt |
Classification: | c18 ; c26 ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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